We reckon it’s fair to say that if you haven’t lost an entire afternoon to the YouTube content vortex, you haven’t really lived. On the internet, at least.
But YouTube is not just an online rabbit hole filled with ASMR, adorable animals, and music videos, it’s also a great way of reading the world’s general mood, or gaining insight into what makes a country tick.
Fortunately, it’s that time of year when YouTube reveals which videos have been the most popular across the year, whether that’s the most-liked, the most-watched, or a channel that’s racked up the most subscribers – and 2019’s results might just surprise you.
The most popular video in the UK for 2019 was *drum roll please* the highlights for Liverpool’s Champions League defeat against Barcelona. Since being posted in May by BT Sport, Liverpool’s 4-0 victory over Barca has clocked up millions of views.
Other top-trending videos include an eclectic mix of sporting moments, YouTuber feuds (namely, James Charles’ message to Tati Westbrook), and highlights from shows such as Britain’s Got Talent and The Late Late Show with James Corden.
In the music video category, Stormzy‘s video for ‘Vossi Bop’, with its Idris Elba cameo, was the most-watched in the UK.
Sam Smith and Normani’s video for ‘Dancing With A Stranger’ was the second-biggest video, while the visuals for Billie Eilish’s ‘Bad Guy’ came in third.
Roya Zeitoune, head of YouTube Trending across Europe, Africa, and the Middle East said the “standout feature of this year’s lists is variety” (via Metro.co.uk).
“There’s a really interesting mix of established YouTube creators, such as Sidemen, James Charles, and Hot Ones, as well as traditional media who are developing content that’s perfectly suited for the platform – for example, Sky Sports’ highlights packages edited specifically for YouTube or viral content from the likes of James Corden.”
If you’re more interested in who’s been watching what across the entire country, then you can check out YouTube’s oft-controversial Rewind 2019 below. Try not to get lost in there.
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