It’s that time of year again as Apple has revealed all of its shiny new products and services in a launch event aimed at convincing us we just can’t live without the lot.
The event began with a history of Apple video before CEO Tim Cook took to the stage to introduce App Store manager Ann Thai to tell us more about Apple Arcade, which was first announced in March.
We found out that the service will launch worldwide on September 19 and will feature more than 100 games for $4.99/£4.99 a month, with the option of signing up for a one-month free trial first.
Next we were treated to the first trailer for Jason Momoa-starring post-apocalyptic drama See, which will debut on streaming service Apple TV+. The service itself is due to launch on November 1 in over 100 countries.
Apple TV+ will also cost $4.99/£4.99 a month, but a year’s subscription comes free with the purchase of any Apple product – which means most people will probably not be paying for the first 12 months, particularly if the new product announcements are anything to go by.
First up we heard about the new seventh-generation iPad, which features a larger 10.2-inch Retina display and support for the Apple Pencil and Smart Connector, letting users attach full-sized Smart Keyboards (sold separately) to turn the tablet into a mini-laptop.
Prices start at $329 in the US and £349 in the UK and it will be available from September 30 in silver, space grey or gold and in either 32GB or 128GB models.
Then it was time (get it?) for the Apple Watch Series 5 – which truly never sleeps.
The new model has an Always-On Retina display, meaning you no longer need to raise or tap the watch to see the time or all the other important info it holds.
But the Always-On feature hasn’t changed the battery life, as you still get a huge 18 hours of use. There’s also now a built-in compass and updated Maps app, as well as international emergency calling on the cellular model.
It will be available from September 20 and is priced at $399 and £399, or $499 and £499 for the cellular model.
Next the iPhone 11 was unveiled, which has some major updates to the phone’s camera. The iPhone 11 features two cameras: a 12MP wide-angle camera, and a new 12MP ultra-wide-angle camera, meaning you can get more background in your shots.
The front-facing camera now works in landscape mode as well and allows you to take slow-mo videos (which sounds like it could become pretty annoying on Instagram pretty quickly).
There’s also a new ‘night mode’ to help you get high clarity in low light photos and it boasts a longer battery life than the iPhone XR too, thanks to its A13 Bionic chip.
The iPhone 11 has a launch price of $699 in the US, with prices beginning from £529 with trade-in in the UK or from £729 without, and will launch on September 20. It will be available to purchase in purple, green, white, yellow, black and Product Red.
And for those who are super-serious about their photography – ie the pros – the iPhone 11 Pro and 11 Pro Max have arrived and both boast THREE cameras.
Prices start from £759 with trade-in or from £1,049 without for the Pro, and from £859 with trade-in or £1,149 without for the Pro Max, and the phones offer users a new Super Retina XDR, the brightest ever in an iPhone.
The triple-camera system includes Ultra Wide, Wide and Telephoto lenses, improving low-light photography and delivering a higher video quality than ever before.
Finally we also learned that you can now use your current iPhone as credit towards your new iPhone, which is a good way of justifying to yourself that you need to go out and get the latest model sharp-ish.